LOUPI GANG / THE FIRST EDIT
Our Story
OUR STORY
Individual by nature.
It started with Loupi, a Holland Lop rabbit with one ear up and one ear down. A small asymmetry. An unmistakable character.
That became the starting point for LOUPI GANG: everyday clothing with an individual point of view. Clean shapes, considered colors and a signature you recognize without a second glance.
The pieces
Three tees, three different proportions: the Signature Tee pairs garment-dyed cotton with a relaxed silhouette and an embroidered icon; the Essential Organic Tee brings a medium unisex fit in organic cotton; and the Studio Long Sleeve adds a substantial cotton layer, with a cotton-polyester blend in Carbon Grey. The Essential and Studio carry a printed chest icon.
The Quiet Rebel Hoodie combines chest embroidery with a printed back emblem, while the Signature Crewneck adds a clean fleece layer. The structured Icon Cap, embroidered Icon Beanie and Everyday Organic Tote complete the eight-piece edit.
The gang
Independent spirits. Different perspectives. A shared instinct for wearing what feels like you.
Made when you order
We select garments and work with a production partner to embroider or print each piece after an order is placed. Materials, fit and decoration are described separately for every style.