THE FIRST EDIT
LOUPI GANG / THE FIRST EDIT
QUIETLY
DIFFERENT.
Garment-dyed cotton. An embroidered signature. Everyday pieces with a character of their own.
01 / THE SIGNATURES
Start with the essentials.
The Signature Tee and Icon Cap. Two ways to wear the mark.
THE FIRST EDIT
THE FIRST EDIT
Supplier mockups and AI styling visuals illustrate the design. See each product page for materials, measurements and image details.
02 / THE DETAILS
A small detail. An unmistakable character.
A flat visor, a structured crown and our asymmetric emblem. The Icon Cap brings a sharper note to everyday dressing.
DISCOVER THE ICON CAP ↗
THE COMPLETE COLLECTION
Find your signature.
Three tees. Soft layers. Everyday accessories. Choose the pieces that feel like you.
WAYS TO WEAR
Wear the edit.
Quiet details, different proportions. Three ideas for everyday dressing.
AI STYLING VISUAL
The soft layer.
Quiet Rebel Hoodie in Oatmeal Heather. A clean front and a signature on the back.
EXPLORE THE PIECE
AI STYLING VISUAL
A little more texture.
Studio Long Sleeve in Agave, paired with the Everyday Organic Tote.
EXPLORE THE PIECE
AI STYLING VISUAL
Keep it considered.
Signature Crewneck in Bone, with the Icon Beanie in Heather Grey.
EXPLORE THE PIECEAI-assisted styling illustrations. See the product galleries and size guides for design, materials and measurements; these visuals are not photographs of inspected samples.
03 / OUR STORY
One ear up. One ear down.
Inspired by Loupi, a Holland Lop rabbit with an unmistakable silhouette. A reminder that individuality can begin with the smallest detail.
OUR STORY ↗FIT / BEFORE YOU ORDER
Find your proportions.
Garment measurements in inches and centimeters, with guidance for each silhouette.
FIT & CARE ↗PROCESS / MADE TO ORDER
Made when you choose.
Production comes before shipping. Delivery options and charges are shown before payment.
DELIVERY INFORMATION ↗HELP / A PERSONAL ANSWER
Ask us.
A product question or help choosing a size? Send us a message.
CONTACT ↗